News and Updates

Your Source for the Latest in Outdoor Advertising

From cutting-edge static billboards to LED billboard displays and audience analytics — stay informed with updates, innovations, and insights from the forefront of OOH advertising.

Person optimizing digital marketing campaigns with VCASTPLAY content management software on a laptop
Featuring VCastPlay: Optimizing Your Campaigns with a Content Management Software

VCastPlay is a unique content management software that combines creativity, [...]

05
Dec
A digital out-of-home (DOOH) advertisement image with a dark blue overlay over the busy streets of Quiapo. On the left, a semi-transparent, white silhouette of a person's head and shoulders is visible, overlaying the image of old buildings. The main text in the center right is white and orange, reading: "WHY PROFILING THE AUDIENCE MATTERS WHEN RUNNING DOOH ADS". The bottom right corner features a logo for NYXSYS PHILIPPINES. The background shows heavy traffic on a multi-lane street, numerous billboards above the buildings and streets, and a general urban, slightly overcast atmosphere.
Why Profiling the Audience Matters When Running DOOH Ads

DOOH advertising in today’s digital environment requires precise audience profiling. [...]

01
Dec
Illustrated guide on outdoor advertising billboard sizes, showing three different billboard shapes: vertical, square, and horizontal, with the title "Which Billboard Size Will Work Best For You?"
Guide to Outdoor Advertising: Which Billboard Size Will Work Best For You

Before making a billboard reservation, it’s important to understand one [...]

18
Nov
Krispy Kreme digital billboard ad for "Pick n' Party," showing six different donut varieties including Blueberry Cake, White Choco, and Red Velvet.
Top 10 Digital Ad Examples to Try Out This 2025

Interested how successful brands pique the interest of the daily [...]

13
Nov
Promotional banner for the Hustleshare podcast featuring Nyxsys Philippines CEO Mansueto "Joel" Callao discussing "The Hustle Behind Nyxsys".
Building the Future of Digital Media: The NYXSYS Story

'What if out-of-home ads gain the ability to behave accordingly [...]

09
Nov
Lamp Post Banner vs Static Billboard: Which Should You Choose? 

If you’re planning an outdoor campaign, you’ve probably asked yourself [...]

16
Sep
Digital Content Management: The Key to Effective Billboard Advertising

Digital content management has emerged as the foundation of effective [...]

11
Sep
LED Billboard vs online ads
Billboard vs Digital Ads: How to Measure ROI That Matters

If you’re a business owner in the Philippines, you might [...]

05
Sep
The Billboard Location Traps That Kill ROI (And How NYXSYS Fixes Them)

Failing to recognize that your chosen digital billboard location is [...]

02
Sep
how to attract more diners-banner using restaurant billboard advertising
Restaurant Billboard Advertising: How to Attract More Diners in the Philippines

It's difficult to run a restaurant in the Philippines. How can [...]

27
Aug
need a digital billboard rental near you
Need a Digital Billboard Rental Near You? We’ve Got You Covered

Are you an event planner, media agency, or brand manager [...]

11
Aug
Billboard Marketing Analytics for OOH Advertising | Get Real-Time Insights & Boost ROI 

In the ever-evolving world of marketing, the most valuable resource [...]

05
Aug
NYXSYS CEO Joel Callao Shares OOH Innovation at Media Multiverse Day

Thought leaders in advertising, media, and innovation came together on [...]

29
Jul
How Digital Signage Management Can Boost Campaign ROI?

In today’s fast-paced marketing world, Digital Signage Management has become [...]

23
Jul
Can You Display QR Codes on LED Billboards? YES, and Here’s How

In this competitive and rapidly changing landscape of outdoor advertising, [...]

15
Jul
The Most Common DOOH Campaign Mistakes and How to Avoid Them

Nowadays, one of the most effective and versatile tools in [...]

07
Jul
New Nissan Navarra LED Signage
What is LED Signage? Your Guide to Digital Display Success 

Companies are always looking for ways to stand out in [...]

01
Jul
PLDT and Nyxsys ceremonial contract signing
Nyxsys strengthens DOOH domination through PLDT Enterprise partnership

Strategic alliance fortifies Nyxsys’ nationwide network of digital displays with [...]

27
Jun
edsa iconic led billboard featuring Nitro V 15
The Biggest LED Billboard in the Philippines: Real Facts

In the Philippines’ fast-paced world of digital out-of-home advertising, bold [...]

22
Jun
Billboard featuring Sprinto
Advertising in the Philippines: Channels, Trends, and Tips for 2025 

Introduction  Advertising in the Philippines is a dynamic field thanks [...]

20
Jun