Category Archives: Marketing and Advertising

Lamp Post Banner vs Static Billboard: Which Should You Choose? 

If you’re planning an outdoor campaign, you’ve probably asked yourself this classic question:  “Should I go with lamp post banners or invest in a static billboard?”  It’s a fair dilemma. Both can produce results and have their advantages, but they do so in somewhat different ways. Your audience, advertising goals, and budget all play a […]

Billboard vs Digital Ads: How to Measure ROI That Matters

LED Billboard vs online ads

If you’re a business owner in the Philippines, you might be wondering: “Should I allocate my budget towards billboards or online advertisements?” Both options hold their own unique strengths. You encounter LED billboards frequently along major roads like EDSA, C5, or NLEX, but at the same time, many individuals are scrolling through ads on Facebook, […]

The Billboard Location Traps That Kill ROI (And How NYXSYS Fixes Them)

Failing to recognize that your chosen digital billboard location is wrong will quickly deplete your campaign funds. Find out where you should avoid placing billboards and how Nyxsys can help you find the best placements for outdoor ads in the Philippines. Accuracy in outdoor advertising is a crucial point. Even if brands have eye-catching designs […]