Failing to recognize that your chosen digital billboard location is wrong will quickly deplete your campaign funds. Find out where you should avoid placing billboards and how Nyxsys can help you find the best placements for outdoor ads in the Philippines.
Accuracy in outdoor advertising is a crucial point. Even if brands have eye-catching designs and a powerful message, wrongly-placed billboard site(s) is like shouting into thin air.
Because your target audience never saw your ad, the worst thing is that a poorly placed billboard in Metro Manila could cost millions of pesos.
Let’s talk about the worst locations for billboards and, more importantly, how to make sure your company gets the recognition it deserves.
The True Price of a Poor Billboard Position
Less eyeballs are not the only consequence of poor placement. It indicates:
- Reduced visibility
- Impressions wasted
- Your target audience’s low recall
- An unsuccessful campaign
Agencies and brands experience making the mistake of choosing less expensive billboard locations and saying yes to the deal immediately, or failing to consider if their target audience are within the site’s reach
The good news is that Nyxsys ensures that you acquire high-ROI billboard locations in the Philippines and steer clear of poor billboard placements.
5 Billboard Location Types to Avoid
1. Billboards Blocked by Obstructions
Why it’s bad: You’re paying for space that no one sees if your advertisement is obscured by trees, posts, or buses.
For instance, an EDSA billboard concealed by tall trees.
Nyxsys Fix: Sites owned by Nyxsys have a great visibility to the traffic, may it be digital or static billboards.
2. Side roads with little traffic
Why it’s bad: It won’t make an impression, no matter how inexpensive it is.
For instance, a billboard along C5 is much more visible than one on a minor or smaller street.
Nyxsys Fix: We give priority to commuter areas with high densities where you can truly reach people.
3. Inappropriate Audience Zones
Why it’s bad: The target audience for your advertisement is not reached.
For instance: A luxury automobile advertisement in a neighborhood with a high concentration of students.
Nyxsys Fix: We use our very own audience analysis to try and match with your intended demographic.
4. Incorrectly oriented billboards
Why it’s bad: No one is actually looking at your billboard if traffic is moving away from it.
For instance: A billboard on C5 that is only visible in rearview mirrors and faces the incorrect lane.
Nyxsys Fix: To optimize exposure, we analyze angle and traffic flow. Make use of Calton
5. Clusters That Are Overloaded
Why it’s bad: A flood of rival billboards drowns out your ad.
For instance: There are dozens of advertisements packed into a single Ortigas location, making nothing stand out.
Nyxsys Fix: To prevent your ad from being overshadowed, Nyxsys billboard locations were a balance between smart visibility and high traffic regions.
The Significant Distinction Between Prime and Bad Billboards
A billboard atop a flyover with little traffic is a bad location. Weak recollection, hardly little to no impressions.
Nyxsys has sites in the central highways with very high traffic. Stronger recollection and thousands more impressions.
Avoid taking chances when it comes to your placements. Let Nyxsys reserve the best spot for you.
A badly positioned billboard not only damages your campaign but also uses up all of your funds. Where, though? Everything might be changed by it.
This is why agencies and brands trust Nyxsys. We guarantee that your ad gets seen by the right people in the right place at the right time.
Contact Nyxsys right now for a free quote and to arrange for your next high-impact LED billboard in Metro Manila.