It’s difficult to run a restaurant in the Philippines. How can you make sure hungry clients think of or see your restaurant first when there are so many food spots opening up left and right? Restaurant billboard advertising is one solution.
Consider this: people’s eyes naturally stray while they are passing a busy crossroads or are caught in traffic, especially on EDSA. Random cravings can be triggered instantaneously by a large, bold, and mouthwatering food advertisement flashed in the LED screens or popped out, hugely printed. That is how effective outdoor advertising are.
Below will explain why billboards are effective, the different kinds available, their prices, and how Nyxsys can help your restaurant be seen by thousands of potential customers every day.
The Effectiveness of Restaurant Billboard Advertising
Visibility is crucial for restaurants. If you’re not visible, people won’t consider you when they’re craving food. Billboards solve this problem by positioning your brand in a noticeable spot that people can’t ignore, whether they’re walking, commuting, or checking traffic updates.
Here are several reasons why advertising on billboards is beneficial for restaurants:
- Prominent and bold exposure: Billboards can’t be “skipped” or scrolled past.
- Targeting nearby customers: Perfect for reaching individuals in your local area.
- Non-stop advertising: Your message is displayed continuously, both day and night.
- Great for promotions: Ideal for showcasing new menu offerings or special deals.
- Enhances memorability: Frequent exposure means people are more likely to remember you.
Types of Restaurant Billboard Advertising
There is a billboard choice for every restaurant, even though not all of them have the same marketing budget.
- The traditional large sign is a static billboard. Excellent for sustained brand recognition
- LED billboards are flexible, bright, and dynamic. Promotions can be changed at any time.
- Mall Posterboxes & Indoor Screens: Ideal for attracting customers who are shopping (and already considering their next meal).
Nyxsys offers both static and LED restaurant billboards, so you may select the one that best suits your campaign.
Best Spots for Restaurant Billboard Advertisements
Have you ever noticed a giant burger ad before reaching a food strip? It’s definitely intentional. When it comes to restaurant billboard ads in the Philippines, picking the right location is essential.
Consider these great spots:
- Main highways like EDSA, NLEX, or SLEX.
- Busy intersections near office areas and shopping malls.
- Locations with heavy foot traffic, such as markets, ports, and schools.
Pro tip: Position your billboard near your restaurant. A sign that reads “Best Ramen – 2 km ahead” has a better chance of bringing customers through your doors.
How to Make Your Billboard Eye-Catching
What’s the secret? Creative restaurant billboard ads that immediately grab attention for your dishes.
Here are some straightforward design suggestions:
- Incorporate tantalizing images of your top dishes.
- Limit your text to no more than five or seven words.
- Highlight your unique selling points with phrases like “Unlimited Samgyup ₱399.”
- Consider using colors that stand out against the sky or urban landscape.
- Always provide a clear direction, such as “Now Open in Makati” or “Next Exit.“
Cost and Advantages of Billboard Advertising for Dining Establishments
Now, let’s tackle the crucial question: What is the cost of restaurant billboard advertising in the Philippines?
Well, it varies. Factors such as location, size, and billboard type influence the pricing. For instance:
- Renting an LED billboard for restaurants is pricier but offers more flexibility.
- Traditional static billboards tend to be more affordable for extended placements.
- Prime locations in Metro Manila generally command higher prices than those in provincial areas.
How Nyxsys Philippines Inc. Can Assist
Nyxsys Philippines Inc. have successfully aided numerous businesses, including restaurants, in gaining visibility through outdoor advertising. Whether you’re looking for a large static billboard along EDSA or a vibrant LED screen in a busy area, we’re here to help.
With our extensive network of billboard sites, we can assist you in creating a restaurant advertising campaign that effectively attracts diners to your establishment. Are you ready to capture attention (and boost your sales) with restaurant billboard advertising? Send your inquiry at inquire@nyxsys.ph or simply submit your inquiry through our contact form today and let’s devise a successful billboard strategy for your restaurant.