Interested how successful brands pique the interest of the daily street dwellers?
The solution is digital out-of-home (DOOH) advertising. The fastest-growing advertising trends are these big, vivid, dynamic images on our major thoroughfares. Customers are more technologically connected than ever before, so being unique requires both creativity and innovation.
How DOOH advertising is shaping how brands capture attention and engage audience
Together, agencies and service providers provide businesses and brands with the ideal locations to carry out their campaigns. with prominent locations like EDSA and numerous other metro key thoroughfares. These enable brands to think more creatively and unconventionally about how to draw in their target audience.
What is DOOH advertising?
One innovative form of outdoor or out-of-home (OOH) advertising is digital out-of-home (DOOH) advertising. In contrast to online and other device-based digital marketing, DOOH media is displayed on billboards, LED screens, and digital display advertising that are placed in crowded public spaces that people frequently visit outside of their homes. It allows businesses to engage with customers in a smooth manner while they go about their everyday lives by delivering contextually relevant content to targeted audiences at scale.
Who are the target of DOOH ads?
Because they are constantly exposed to digital touchpoints, commuters, tech-savvy consumers, and urban dwellers are the typical targets of DOOH campaigns. Brands may tailor their messaging to certain times, places, or even audience moods with the right targeting data.
Where DOOH ads are usually seen?
Amidst the noise of the internet, outdoor advertising is experiencing a stunning renaissance. Far from being an archaic relic, out-of-home advertising has brilliantly reinvented itself for the digital age and here’s where they are usually seen:
- Digital/LED Billboards on main roads
- Transit Ads rolling on roads by Buses, Taxis, Trains
- Street Furniture such as benches and kiosks stationary-placed in waiting areas around busy streets and walkways
How does DOOH advertising shape brands?
DOOH gives marketers the ability to tell captivating tales in busy areas by fusing data, design, and digital technology. Creating memorable experiences that influence perception and encourage conversions is more important than simply increasing visibility.
Check out our previous blog and see how DOOH is shaping advertising in the Philippines to learn more.
Nyxsys’ 10 Favorite Digital Billboard Ads of 2025 (so far!) and Why
Here are some of the most striking, creative, and tech-driven digital billboard campaigns of 2025— including a few from Nyxsys clients and other global standouts that pushed creative boundaries.
1. SPOTIFY TRAFFIC JAM
This specific Spotify campaign shows a witty and positive take while people are stuck in traffic. It gives off a vibe that Spotify is with you even in long commuting hours.
Why it Works: Brand’s choice of adapting to the audience’s situation will leave a mark on them, which in turn…they will remember that there is a special playlist made about it ON SPOTIFY.
2. STRESSTABS
The multivitamin brand Stresstabs’ campaign wherein it shows an overworked employee whose body looks like it’s deteriorating due to stress at work until only her arm seems to remain. It showed how it struggled working daily, until Stresstabs helped the employee restore the whole body and the vitamins she lost, allowing her to show up at work with her complete body again.
Why it Works: Brand’s choice of empathizing with the regular audience of the roads— which are the working population, gives them more chance of retention as many will be able to relate and remember the said advertisement.
3. DEMON SLAYER INFINITY CASTLE ARC MOVIE
Ufotable along with its partner agencies (Sony Pictures and Crunchyroll) seems to know that this specific anime/manga will be at its peak because of the results of the previous movies made for it. Gauging it like that and putting the word out as loud as they can — using OOH as a big part of the announcement while showcasing the grand visual it will offer.
Why it Works: This big promotion for a movie that has a niche audience outside its country of origin is always a risk the distribution companies have to take. But seeing how it became recognized beforehand and knowing that it’s a masterpiece from the animation studio, assuming that the whole team became confident and positively took the risk.
4. MAYA BLACK
Maya reveals their new offering, the MAYA BLACK. Its series of ads revolves around sophistication and premium lifestyle you can enjoy when you use it.
Why it Works: Maya’s choice of ambassadors — Julia Baretto, Maris Racal, and Jericho Rosales, which are all part of the “experience-seekers’ audience that the specific offering is targeting. So peak interest would be caught as that audience is always the ones on the road.
5. CEBU PACIFIC DOUBLE DIGIT SALES/PROMOTIONS
The catchy tagline and informative way Cebu Pacific advertised their 8.8 sale
Why it Works: Announcing big sales of your brand can bring more traffic to your website or online stores, which in turn brings more sales.
6. KRISPY KREME
The mouth-watering Krispy Kreme donuts seen on a big screen will make you want to purchase and eat one. This also showcases new flavors for consumers to try.
Why it Works: Using your products, especially if it is food will really bring out the people’s cravings for the highlighted product. This will also invoke some action to try and taste it if it is new
7. CHERIFER
Cherifer’s long-standing promotion of height increase will surely be recognized everywhere and choosing to place it in the biggest LED billboard will remind the audience that it still exists and is working its magic.
Why it Works: The eye-catching brand color and bold letters used in the material will definitely embed to the audiences’ mind.
8. PENSHOPPE
For Penshoppe, using Gen-z ambassadors like Darren Espanto, AC Bonifacio, and Cassy Legaspi to advertise their apparels will definitely have a hook especially on the targeted age bracket who will be seeing it on the road.
Why it Works: The use of famous local artists as ambassadors will always give a positive ROI to brands, as these people have their own fanbases and even people who dream to be like them, so there would definitely be someone putting Penshoppe in mind when buying or looking for their own clothing.
9. GOLDILOCKS SIGNATURE CHOCOLATE
The mouth-watering cake flashed on a big screen will surely make people in the streets look.
Why it Works: Again, making the products your visual highlight, especially if you’re selling food, will make the audience remember your brand and will at some point remember to try and buy from you.
10. GRAB “BUO”
Grab choosing to tap the worries of the commuters in their daily lives, especially this upcoming holiday, is a great hook for everyone to remember that Grab can commit to being on time for them.
Why it Works: Commuters who will be able to view their ad will definitely consider using Grab as it shows reliance on its services.
Why These Digital Ad Examples Work
These days, digital advertisements aim to create engaging brand experiences rather than merely look good. To enthrall consumers, the most effective campaigns blend innovative narrative, state-of-the-art technology, and emotional appeal.
Using these large screens as your primary communications channel and bringing your brand to life with clever executions and eye-catching imagery can result in campaigns that are successful and even increase return on investment. Although these are our favorites, you are more familiar with your audience than we are, so feel free to try anything that is on your mind.
Digital displays are changing how customers interact with companies through interactive QR codes and AI-driven customisation.To learn how to maximize these tools, check out our blog: How Digital Signage Management Can Boost Campaign ROI.
Try Out One or Two of the Digital Ad Examples We’ve Reviewed!
Digital, dynamic, and immersive advertising is the way of the future, and it has already arrived. Try using one or two of these digital ad examples in your next campaign if you’re prepared to try fresh approaches to making your brand come to life.
Nyxsys develops high-impact, data-driven campaigns that boost engagement and yield quantifiable outcomes by fusing innovative storytelling with state-of-the-art technology.
Contact Nyxsys today and let’s create your next remarkable digital campaign together.
ABOUT NYXSYS PHILIPPINES INC.
Nyxsys is an advertising company that specializes in LED display management, outdoor advertising, and digital media solutions. Nyxsys combines innovation and creativity to help brands stay ahead of the constantly shifting environment of digital advertising.
Get in touch to see how we can increase the visibility of your business with advanced, impactful digital advertising campaigns.
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