Building the Future of Digital Media: The NYXSYS Story

Promotional banner for the Hustleshare podcast featuring Nyxsys Philippines CEO Mansueto "Joel" Callao discussing "The Hustle Behind Nyxsys".

Nyxsys’ core is believing that innovation’s core is curiosity and creativity. What if out-of-home ads gain the ability to behave accordingly with the audience in real time? Nyxsys’ journey started with that “what if” moment.

The goal was to make traditional out-of-home (OOH) advertising smarter, more dynamic, and data-driven to ride the wave of digital innovation. Today, Nyxsys has become one of the top names in digital media and technology, offering assistance for agencies and companies in reaching their target audiences with interactive systems, smart display networks, and potent data analytics.

Turning Challenges Into Opportunities

Featured on Hustleshare, Nyxsys told how it shifted the odds of completely going under to creating one useful asset for the advertising landscape.

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As the pandemic had hit the outdoor advertising companies badly, where brands halted most campaigns that required the big outdoor screens in disseminating their messages, while the roads were unrecognizable with less traffic than usual. Nyxsys took it as a challenge to look for another course of action. Thinking outside the box on how to make use of the digital screens advantageously.

From there, Nyxsys has been able to transform the common digital displays into intelligent platforms that track engagement and provide real-time measurement through the help of AI and data analytics. This led to a significantly new course for the Digital-Out-of-Home (DOOH) industry.

Partnering for Growth

Maintaining seamless operation of the activities and network requires dependable infrastructure and connections as its foundation.

That’s where Nyxsys’ trusted partner, PLDT Enterprise enters.

PLDT’s cutting-edge connectivity and enterprise solutions have been essential in assisting Nyxsys in system unification, increasing productivity, and maintaining constant connectivity. From their SD-WAN and iGate to Smart Bro 5G and Managed Services, Nyxsys has been able to respond to clients more effectively, scale more quickly, and maintain optimal technological performance thanks to their assistance.

PLDT Enterprise’s objective has always been to provide support that allows its partners to confidently scale.  According to Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart, Nyxsys’ experience demonstrates how the appropriate infrastructure, paired with quick and dependable service, can make daring ambitions a reality.  He also stated that PLDT Enterprise is happy to collaborate with Nyxsys in advancing digital innovation across the industry.

This strong collaboration enables Nyxsys to focus on its core competency, which is innovating more intelligent digital offerings which agencies and brands can enjoy.

Always Discovering, Always Building

Nyxsys’ mission goes beyond its technology core, our aim is to forge a culture of creativity, collaboration, and forward-thinking believing that innovation happens when shared vision from people coming together occurs.

Every project we take on and every solution we build is motivated by curiosity and a passion for learning what’s next.

Looking Ahead

A progress is a progress, but Nyxsys is just getting started. Seeing how bright digital media’s future is ahead, pushing its endless boundaries and shaping trends will be continuous.

What’s next? Nyxsys aims to be more revolutionary together with partners such as PLDT Enterprise.

Wanna learn more?

Listen to the full Nyxsys episode in Hustleshare:

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