In this competitive and rapidly changing landscape of outdoor advertising, keeping up with trends is an ability all brands must have. With people basically staring at their smartphones almost 24 hrs a day, brand strategies are surprisingly resorting to a simple yet very effective tool to hook people: QR codes. The question is, can you […]
Category Archives: Digital Media Trends
Emerging trends in digital signage, advertising, and content creation
07
Jul
Jul
Nowadays, one of the most effective and versatile tools in a marketer’s toolbox is digital out of home media (DOOH) advertising. DOOH enables marketers to contact consumers in real time, with tangible impact, through interactive displays in transport hubs, retail spaces, and large LED billboards. But even with its increasing sophistication and accessibility, a lot […]
01
Jul
Jul
Companies are always looking for ways to stand out in today’s fast-paced market. LED digital display signage creates a flat panel video display by using a collection of light-emitting diodes as pixels. They can be used outdoors and are suitable for store signs and billboards that are visible even in direct sunlight due to their […]
22
Jun
Jun
In the Philippines’ fast-paced world of digital out-of-home advertising, bold claims are frequently made. One of these is the claim to have the “biggest LED billboard in the Philippines.” But are the claims actually true? Let’s unravel the facts and find the genuine one, which is located in the heart of the high-traffic hub—EDSA. Location […]
20
Jun
Jun
Introduction Advertising in the Philippines is a dynamic field thanks to one of the world’s most digitally engaged populations. With over 97 million internet users in early 2025—out of a population of around 116 million—this mobile-first nation spends nearly nine hours a day online. https://interaksyon.philstar.com/. In this article, you’ll discover why the Philippines is a prime market […]
10
Jun
Jun
Outdoor advertising, also known as Outside of Home (OOH), is any ad reaching consumers outside their homes. It’s an essential part of advertising and marketing strategies as it allows businesses to reach a wider audience outside. Outdoor advertisements efficiently bring the business more significant opportunities to create brand awareness and drive more sales. These advertisements […]
Digital Media Trends
Indoor Digital Advertising: A Complete Guide to Indoor Digital Screens and Their Uses
07
May
May
Let’s Start with the Basics You’ve probably seen those glowing digital screens in malls, offices, elevators, or airports showing ads, news, or directions. These are part of something called indoor digital advertising. It’s a modern way of sharing information or promotions using digital screens inside buildings. This guide isn’t trying to sell you anything. Instead, […]
06
May
May
Modern technologies in conjunction with Digital Out of Home (DOOH) media are transforming urban landscapes by introducing the dynamic, interactive aspect of the internet into public areas. This development speeds up the real-time connection between audiences and brands, products, and their virtual representations. This article explores the definition of DOOH advertising, its workings, and its […]