In the Philippines’ fast-paced world of digital out-of-home advertising, bold claims are frequently made. One of these is the claim to have the “biggest LED billboard in the Philippines.”
But are the claims actually true?
Let’s unravel the facts and find the genuine one, which is located in the heart of the high-traffic hub—EDSA.
Location and Visibility: Why EDSA Is Still King
When it comes to outside visibility, location is key.
EDSA, which runs through the heart of Metro Manila, is the country’s busiest route. With over 400,000 vehicles passing by daily, LED billboards on EDSA reach millions of people each week.
EDSA ICONIC LED BILLBOARD
The high visibility LED billboard along EDSA Southbound, which guarantees a lot of foot and vehicle traffic every day, is this billboard’s strategic benefit. Broadly visible to viewers travelling from Makati, Manila, Calabarzon, Ortigas CBD, and Quezon City. 1,800,962 cars pass by this LED billboard on a monthly average.
Size & Technical Specs: Breaking Down the Numbers
Let’s dissect the actual dimensions and screen specs, not just marketing hype, to know the real fact.
ICONIC (EDSA- Guadalupe LED Billboard)
- Width: 140 ft
- Height: 80 ft
- Total Area: 1,200 square meters
- Total screen size: 994.33 sqm.
- Reso: 2592 x 1500
- Brightness: Day – High Brightness; Night – Low Brightness
- Exact Address: 447 Magsaysay Avenue, Guadalupe Nuevo, Makati City
Want to see more details of ICONIC LED BILLBOARD?
The Verdict:
Some claims are visually appealing but not the most significant, for example is the claim of NuStar Cebu for their Jumbotron as the biggest. However, when measured in square meters, several EDSA-based billboards, particularly The ICONIC, are nearly double the size.
The largest billboards in Metro Manila are run by seasoned advertising agencies in the country, which are trusted by and maintain great relationships with both national and international clients—because these clients sought for experience and operational scale that are essential for delivering their campaigns to reach millions.
Advertising Power & Brand Impact
EDSA LED billboards provide unparalleled advertising power and brand impact, generating millions of impressions per day—as confirmed by MMDA traffic statistics—due to their strategic, eye-level positioning that captures the attention of both commuters and private vehicle passengers, making them the preferred platform for top brands such as Coca-Cola, Netflix, and Jollibee.
Billboard Rental Rates in the Philippines
LED billboard rentals are priced differently depending on a number of factors:
- Pricing ranges from ₱300,000 to ₱1,000,000+ per month.
Factors Affecting Cost:
- Location (EDSA commands premium rates)
- Ad duration (short or long-term)
- Content type: video, static, or interactive.
- Time slots (rush hour equals premium pricing).
Want Your Brand Seen by Millions? Let’s Make It Happen.
With the largest LED billboards in the Philippines located in Metro Manila, particularly along EDSA, your brand can gain unparalleled exposure and engagement. Don’t limit your reach to a single location; go national. Start Your LED Billboard Campaign Today!
Do you want a custom quote? We’ll personalize it to your campaign’s aims. Email us at inquire@nyxsys.ph or contact us easily through our contact form.