In this competitive and rapidly changing landscape of outdoor advertising, keeping up with trends is an ability all brands must have. With people basically staring at their smartphones almost 24 hrs a day, brand strategies are surprisingly resorting to a simple yet very effective tool to hook people: QR codes.
The question is, can you actually display a QR code on an LED billboard?
YES! And it will help your brand in magical ways if executed correctly.
Let’s dig deeper at how these QR codes can be implemented into these gigantic outdoor screens, and the reason why it’s becoming an effective strategy for brands. Let’s also enumerate ways we can utilize this in creating a smartphone-friendly DOOH campaign.
What is a QR Code LED Billboard?
Combining the visual force of LED billboard advertising with the interactivity of QR code technology is the premise of QR Code LED Billboard. Turning outdoor digital ads more engaging and quantifiable, including a scannable QR code among the content of an ad which viewers can scan with their smartphones. The dynamics of gaining rapid access to a webpage, movie, app, discount, form, or any other digital destination can lead to a simpler yet effective way to communicate your message to the consumers.
Is a QR Code scannable from far away?
Definitely! But brands must remember to make things perfect before airing their QR Code campaign.
1. QR Code Size
Always remember that the bigger, the better.
2. Distance
For pedestrians or traffic in Metro Manila, you can evaluate the distance between your audience and alter the QR code size accordingly.
3. Screen Resolution
Higher resolution offerings of LED billboards will give a sharper look for the QR, this will make people scan the code easier.
4. Color and Contrast
Showing your QR codes in gradients or comparable backdrop colors is not recommended. Using extreme contrast works best, for example: black and white.
5. Screen Time
Ample screen time for people to scan the QR code with their smartphones. A static one needs to last at least 8-10 seconds, while animated ones should last a little longer.
QR Codes Purposes:
Here are the reasons why QR Code’s popularity soared in the OOH scene:
1. Express Engagement:
An instant interaction with your ads after even only scan
2. Smartphone-friendly
QR codes are basically made for quick phone access, which in no doubt, most of us have in hand anytime
3. Quantifiable
Brands can monitor scans, locations, and times, enabling real-time analytics through these dynamic QR code ads.
4. Effective call-to-actions
Your message along with the code will lead users to take specific activities you want them to do.
5. Space saver
Cluttered text in ads can be fit into that QR code
Real QR Code Campaigns in the Philippines
Developments in Real Estates
Interactive LED screen QR codes are already being used by a number of high-rise developers in Bonifacio Global City (BGC) to send potential purchasers to brochures and virtual tours.
Metro Manila Retail Promotions
Retailers in Greenhills and SM Malls have started using QR code ads to offer temporary discount codes. These campaigns show how successful QR code advertisements are in Metro Manila.
Nyxsys Client Example:
Merry Gcash Christmas Campaign is one example of QR code campaigns implemented in the Nyxsys LED sites.
What You Shouldn’t Do When Adding QR Codes To LED Ads
1. QR Code TOO small
If people are unable to scan it, it will be useless. Always test the codes at different distances.
2. Poor Material Contrast
It is challenging to scan a QR code that blends into the background. Use colors with a lot of contrast.
3. Too Much Movement
Scanning software may become confused by animated or flashing QR codes. Retain simplicity and consistency.
4. Ineffective Call-to-Action/No Call-to-Action
Inform people of what they will get once they scan. “Scan for Promo” or “Scan to Win” work better than just showing a code.
Best practices for QR codes on LED billboards in the Philippines
Delving into QR integration in LED billboards, brands need to consider these tips:
1. Use of Dynamic QR Codes
These will give brands a way to track data, and some may allow destination URL updates even after the ad has aired.
2. Strategic Locations
Best visibility of the QR code can be on the center or bottom-right of the material.
3. Testing
Before airing the code, brands need to test air how it scans in daytime, nighttime, inside a car, or while someone is walking.
4. Include a clear call-to-action
Telling people exactly what they should do with the QR code is far way better than just flashing the code by itself.
FAQ: QR Codes on LED Billboards
Can people scan a billboard QR code while driving?
Only if the car is stationary or moving slowly. It is preferable to target areas with heavy foot traffic or red light stops.
What size should a digital billboard QR code be?
The QR code on roadside billboards should be at least 1 meter by 1 meter, but this changes with distance.
Can QR codes be used with video content?
Yes! You may link your QR code to YouTube, TikTok, or any other video landing page.
Can I change the URL of a QR code after it has been launched?
Only if you scan the dynamic QR code. This is one of the reasons we choose dynamic over static programming
Are you prepared to start your billboard campaign with QR codes?
In the Philippines, interactive billboard advertising and mobile-first campaigns have grown in popularity, making QR code LED billboards a powerful tool for ROI-driven marketers rather than just a fad.
Nyxsys can assist you in creating outdoor digital advertisements that include QR codes and turn visitors into customers, whether you’re launching in Metro Manila or another part of the nation.
We provide:
- Testing and QR code generating.
- Purchasing media for LED screens
- Development of creative advertisements
- Analytics and tracking for campaigns.
Give us a chance to make your upcoming campaign memorable, interactive, and scannable.
To maximize your QR code billboard campaign in the Philippines, get in touch with Nyxsys right now.