Take a walk through any of the major commercial districts in the Philippines and you’ll notice that out of home (OOH) advertising is ubiquitous. Here’s why.
Category Archives: Marketing and Advertising
25
Mar
Mar
If you have spent a few hours in any of the major malls in the Philippines in the last few years, I am sure you will have noticed just how different things are.
Marketing and Advertising
DOOH for D2C Brands in the Philippines: Converting Highway Traffic to Sales
03
Mar
Mar
The emergence of direct-to-consumer (D2C) brands in the Philippines has completely transformed the way businesses scale and reach their audiences.
23
Feb
Feb
In the Philippines, many QR code billboard campaigns fall flat because of misinterpreted scanning range. It’s the most prevalent reason for failed billboard QR code campaigns.
12
Feb
Feb
Let’s get your brand tagline on a digital billboard today.
09
Feb
Feb
If you’ve ever spent a weekend browsing a mall here in the Philippines, you already understand why traditional advertising seems invisible in this market. There are posters, screens, promotions, and sale notices everywhere, all clamoring for attention.
Marketing and Advertising
Make it a City-Wide Celebration: TXT is Coming Back to Manila this March 2026
05
Feb
Feb
MOAs, the excitement is real! TOMORROW X TOGETHER (TXT) is set to meet Filipino fans at the TXT WONDER’S 553 Funmeet brought to you by DUNKIN’, this March 8.
Marketing and Advertising
Getting Real About DOOH Ads: Billboard Advertising Rates in the Philippines
02
Feb
Feb
Although billboards are hard to miss, very few people are aware of the cost of securing one. This blog delves deeply into DOOH advertisements.
18
Nov
Nov
Before making a billboard reservation, it’s important to understand one crucial element: the size of your billboard. Here’s why.
13
Nov
Nov
Interested how successful brands pique the interest of the daily street dwellers?
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