If you have spent a few hours in any of the major malls in the Philippines in the last few years, I am sure you will have noticed just how different things are.
No longer is a mall just a shopping destination. It is a lifestyle destination. And when you have giants such as SM, Ayala, and Robinsons continually expanding their offerings, every available space is a potential goldmine for brands that want to get noticed.
And that is when things get tricky.
In a crowded environment such as a shopping mall, there are so many brands, so many sales, and so many images to compete for your attention. And when they are just a static image on a piece of fabric or cardboard, they are essentially background noise. Which brings us to the real question: How do I stand out in a crowded environment?
In this blog, we will discuss what digital signage is, why it is necessary for a shopping mall, what to look out for when considering a digital signage solution, and what to look for in a digital signage supplier.
What Is Digital Signage?
So, to put it succinctly, digital signage is any screen that displays dynamic content, whether it be video, animation, or even live data, in a commercial space.
No more reprinting signs for each new promo you’re offering. Just change the content on your screen, and you’re done. Instantly.
And this, my friends, has become the new normal in our part of the world, in the Philippines.
You can see digital signage just anywhere: advertisements in malls, in airports, in banks, and even in fast food chains. We’ve moved from tarpaulins to LED walls and interactive screens, and we’re better for it.
Why Retail and Mall Businesses in the Philippines Need Digital Signage
1. It actually grabs attention
Let’s face it: people just don’t look at static advertisements. But people can’t help but look at digital signage.
A bright screen with dynamic content? People can’t miss it. And the longer people look at, say for example, your retail digital display, the higher the chance they’ll walk into your establishment.
2. You can update promos instantly
No more reprinting, no more waiting.
If you’re running a flash sale, introducing a new product, or changing prices, you can do all this in real time, specially with a content management software in your arsenal.
If you have several branches, this is really a game-changer for you.
3. It improves the customer experience
Digital signage isn’t just for ads.
Think about directory screens and digital wayfinding signages that help people find stores, queue displays that reduce confusion, or digital menu boards that make ordering faster.
These small things make a big difference in how customers feel inside your space.
4. You can actually track what’s working
One of the lesser-appreciated advantages is data.
You can track if your screens are working well, what content you have scheduled, and even, depending on the sophistication of your system, how your audiences are interacting with your screens.
That means you can make smarter decisions over time.
5. It saves money in the long run
Okay, the initial cost may be higher than printing a tarp.
But if you have promos you’re constantly updating, the cost of printing can add up quickly. Digital signage takes care of that cost for you, and in the long run, it’s actually more cost-efficient.
What to Look For When Buying Digital Signage in the Philippines
Not all digital signage systems are created equal. And if you get the wrong one, you might end up losing money. Here’s what you should actually pay attention to:
Brightness matters more than you think
In the Philippines, lighting conditions can be a problem, especially if you’re in a mall with a lot of glass windows. If your screen isn’t bright enough, no one’s going to notice it. Here’s a general rule of thumb:
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- Indoor screens: 300-700 nits
- Near windows or semi-outdoor: 1,000+ nits
This is actually one of the many sciences as to why billboard QR code campaigns fail.
The CMS (content system) should be easy to use
This, of course, is the part of the process that most people fail to consider. A good system should:
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- Allow you to update content remotely
- Let you manage multiple screens
- Enable you to schedule your campaigns
- Let you control access for your team
If it’s too complicated, you simply won’t use it, period.
Local support is a big deal
Things break. That’s just the way it is. The question, of course, is how fast they can fix it. You should make sure your service provider has a local team based here in the Philippines, provides a warranty, and has fast turnaround times.
Installation isn’t just “mounting a screen”
In the case of mall establishments, the process of setting up the system can be quite involved. You’ll need a service provider that can take care of everything, from the hardware itself, to the process of setting it up.
Think long-term (Scalability)
If you plan on expanding your business, your system should be able to scale with you. This, of course, is more than you might think.
Understand the full cost
Don’t just look at the screen price. Ask about the real investment:
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- Software fees
- Installation
- Maintenance
- Content creation
Finding someone who can deliver on all this is not easy, but this is exactly what Nyxsys Philippines is designed to do.
Why Choose Nyxsys Philippines for Your Digital Signage
We understand the local market.
Nyxsys Philippines already has experience working with Philippine businesses in retail, malls, banks, and more. We know what works and what doesn’t work in real-world situations.
It’s a complete, end-to-end solution
You don’t have to work with multiple companies. Nyxsys Philippines takes care of everything for you—from the screens and software to installation and support. This means you don’t have to worry about anything.
Reliable, high-quality displays
We offer top-notch hardware that’s designed for commercial use, which means you don’t have to worry about screens that won’t last beyond three months.
Fast, local support
Since we are based in the Philippines, you don’t have to wait weeks for support and parts because we are just around the corner.
Solutions tailored to your business
Different stores require different setups. Nyxsys Philippines assesses your situation and provides you with a solution that makes sense for you.
From a single store to multiple locations.
Nyxsys Philippines is here to help you find a solution that suits your needs and your budget.